A brand new street wear clothing company has launched in Austin, TX by the name of “illsential,” that aims to make you feel absolutely ill, and extremely important at the same time. In the video below, you’ll see the local dream team feeling just that way in their promotional video for the launch of the clothing line.
Their product has a minimalistic approach with the occasional exception of colorful illustration tees like the Night Wolf. The product is designed and distributed locally in the Austin area and targets the urban street wear demographic. If you’re feeling ill, check out some of their classic dad hat and t-shirt looks below.


Illsential will have more sick street wear coming your way, so be sure to keep up with them on your socials (@illsential) so you don’t miss out on their next launch for the line. In the meantime, have fun shopping!